Poster series: Recruitment ads for police officers and fire fighters



I came across two recruitment posters for police officers and fire fighters recently and couldn't help but be attracted by the designs.  

 

The recruitment poster for police officers has a tagline that says, "Youths with great aspirations, come on!" The calligraphic paintings of a female officer on horseback and a male officer on a motorbike look as if they may spring out of the posters into real action right before your eyes.

 

"さすが京都だ!" I thought to myself when I saw it.  Just as one would expect from a city steeped in traditional arts and culture. The use of calligraphy just turned a common poster into a piece of art.

 

An A2-sized poster found on a notice board near a sunflower farm in the town of Yosano, Kyoto.

 

 

The recruitment poster for fire fighters, on the other hand, cleverly plays on the words of a proverb.  "I want to borrow even if it's a cat's paw" (猫の手も借りたい） is a Japanese proverb which is used to describe a busy state a person is in.  The explanation for the proverb is that when you are so busy, you probably wish that even the animals around you can help you. Instead of using the original proverb, the poster uses the words, "A cat's paws can't be borrowed"　（猫の手は借りられない), to emphasise the gravity of the fire fighters' mission.

 

You may ask, why a cat of all animals? The guess (according to this website) is that perhaps the image of a cat chasing after rats gives Japanese the impression that cats are good helpers. 

An A2-sized poster found alongside other random posters pasted on the walls of a subway station.